The Expanded Metal Company Targets Market Growth Strategy with Strategic Appointment of Natalie Nichol as Head of Marketing.

The Expanded Metal Company, which develops and supplies a wide range of expanded metal mesh products, has recruited Natalie Nichol to support company ambitions to grow into new markets and overseas.

Natalie will be responsible for driving marketing initiatives to propel the company’s expansion goals, drawing on her extensive marketing background.

She previously held the post of Head of Marketing at Seaward Electronic, where she managed the brands Seaward, Rigel Medical and Calibrationhouse. Delivering global marketing and communication strategies, brand development and event support.

Natalie has also worked in a number of marketing managerial positions in both the retail and electronic manufacturing industries giving her a broad understanding of consumers.

The Expanded Metal Company has a rich industrial heritage dating back to 1889 and was founded by John French Golding, the inventor and patentee of expanded metal. It operates from a 25,000+ sqm site in Hartlepool, UK and supplies a wide range of high-quality expanded metal mesh products for a large spectrum of sectors including construction, filtration, engineering, transport, utilities, automotive, aerospace and architecture.

The Expanded Metal Company also serves the security sector and has its own security range, ExMesh™, which offers a wide array of innovative fencing systems and security solutions.

Natalie Nichol, Head of Marketing at The Expanded Metal Company, commented on her appointment: “Joining The Expanded Metal Company at this pivotal point is thrilling. The company’s decades of expertise have established it in key markets, and I look forward to exploring new markets, creating impactful campaigns and building on the company’s rich legacy.”

Philip Astley, Managing Director of The Expanded Metal Company, added: “Natalie has a great deal of experience in marketing roles across a number of disciplines, making her a great fit for our business and to be the first to hold a formal internal marketing position.

“It was important that we brought in an experienced marketer that can help to deliver a marketing strategy that is in line with our business objectives and be hands on so that they can be reactive to company news and work closely with our commercial team, customer services and existing marketing provision.”

The Expanded Metal Company works closely with contractors and end users to create bespoke solutions for their projects, drawing on its extensive design and manufacturing expertise, and high-class production capabilities.

It stocks and supplies a wide range of high-quality expanded metal mesh products and offers specialist capabilities in metal work, such as cutting, welding, drilling, punching, shearing and roll forming.

For more information on The Expanded Metal Company, visit

For more information on ExMesh™, visit