The region’s leading business technology and managed services provider CMYK have partnered with internationally acclaimed and award winning dance theatre company balletLORENT to provide technology to help support aspiring young performers.

balletLORENT is the North East of England’s leading Dance Theatre company dedicated to creating ambitious, inclusive, high quality work, touring to the UK’s most prestigious theatres. balletLORENT mission is to create world class, distinctive dance, for diverse family and adult audiences and participants of all ages, life experience, culture and backgrounds.

The announcement of tech support from CMYK will help the dance company with delivering its youth academy programmes and providing high quality creative material for its young performers and local communities.

James MacGillivray, education and projects manager at balletLORENT said; “balletLORENT is extremely grateful to CMYK for generously supplying IT equipment which will support our work with and for children, and young people in the west end and across Newcastle. Members of our Youth Academy and other groups will have better access to creative materials. The support by CMYK, has enabled the dance company to create activity books and sheets to complement our new dance theatre show for 0-10yrs, ‘The Velveteen Rabbit’, and provide resources for our Youth Academy and other groups. Having this new IT resource in house allows more efficient and affordable means to printing high quality material.”

Alongside the donation of a professional print device, CMYK have pledged additional tech support to help aid the delivery of their Arts Award, a national programme which ‘takes children and young people on a creative journey, exploring the arts world, discovering their potential as artists, developing leadership skills – and gaining a recognised qualification along the way’. Children and young people will be able to build digital portfolios for their creative work to be shared online.

Craig Pratt, regional sales director at CMYK commented; “we are delighted to be supporting balletLORENT with new tech to enhance the delivery of their youth academy projects. We are extremely passionate about promoting the positive use of technology across our younger generations. This support adds to other tech initiatives we are actively involved with which is having a huge impact across our region”.

Craig added “I was lucky enough to be invited to the dress rehearsal of ‘The Velveteen Rabbit’, which is a truly fantastic performance! I highly recommend this to anyone with young children to go and see this production when it tours early next year.’

To find out more about balletLORENT and book tickets please visit