B2B marketing company Horizon Works has enhanced its digital and creative capabilities with the appointment of an animation, virtual reality (VR) and augmented reality (AR) specialist.

Paul Smyth will be leading on the company’s visual media services, which are in increasing demand from businesses across sectors including manufacturing, engineering and renewables.

A renowned specialist in his field with nearly 20 years of experience of working at the forefront of visual media, Paul has created content for companies including Chrysler, Osbit, Toyota, Black Rock, Yorkshire Bank and Formica.

He lectures part-time Newcastle College and is programme lead on the BA Hons Digital Design Apprenticeships.

During the Coronavirus pandemic, Horizon Works produced animations and interactive media for clients who were unable to demonstrate products and services face to face to their customers and prospects, host tours of their facilities or exhibit at trade events. It supported businesses with animations for product launches, technical presentations and company showcases.

With an animation, VR and AR specialist now integrated into the Horizon Works team, the company has fully embedded these capabilities into its digital and creative services.

EMN affiliate Horizon Works, which is based at Northumberland Business Park near Cramlington, supports innovators in complex industries and offers a wide range of integrated marketing services including strategy, PR, design and digital.

Samantha Vassallo, Managing Director of Horizon Works, said: “Animation, VR and AR are increasingly important tools in sectors such as energy, engineering and manufacturing.

“They can help organisations to overcome language barriers, translate technical information into high impact content, drive engagement with target audiences, support training programmes and much more.

“We are delighted to have Paul on board and look forward to delivering more exciting animation projects for our clients.”

Paul Smyth, added: “I’ve greatly enjoyed supporting the Horizon Works team in the past and it’s very exciting to be strengthening that relationship by leading on Horizon Works’ visual media services.

“The evolution of visual media has accelerated, due to advancements in technology and the demands created by the Coronavirus pandemic lockdowns, and AI, AR and VR are becoming more integrated into our daily lives. The way we view content is changing, just as it did many years ago, when we moved from analogue to digital. It’s therefore vital that we stay at the forefront of innovation – and are able to offer leading edge visual media capabilities to businesses.”

Horizon Works, which was founded in 2010, provides marketing services to regional, national and global organisations, and specialises in working with innovators from a range of technical sectors including manufacturing, engineering and energy.

Horizon Works supports clients including: Atlas Copco Rental UK, part of Atlas Copco Group; automotive component manufacturer Gestamp; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; hydraulic engineering specialist Industrial and Marine Hydraulics (IMH); Hartlepool-based metal mesh manufacturer The Expanded Metal Company; water analysis technologies provider Palintest; US water purification systems provider Ameriwater; and intelligent train technology provider Petards Rail.

For more information visit https://horizonworks.co.uk/