Digital marketing extends beyond just having your website and social media platforms in place. It includes animation, video content, gamification tools, e-commerce, augmented reality, virtual reality and much more. The session will cover:

• An overview of which digital marketing tools you can use and which are relevant for manufacturing and engineering businesses.

• How you can apply them in your marketing and the benefits of adopting different digital marketing techniques.
• How they can dovetail with other marketing activities and improve your customer experience.
• Examples of digital marketing tools in practice.

The session will be hosted by The Expanded Metal Company, a leader and innovator in the development and manufacture of expanded metal mesh products, at its extensive 25,000 sqm+ facility in Hartlepool. Philip Astley, Managing Director of The Expanded Company, will provide an overview of the business and how it utilises digital marketing tools, with a focus on e-commerce, video and animation.

12:00pm – Arrival, lunch and networking12:30pm – Welcome from EMN and Horizon Works12:40pm – Presentations from Horizon Works and The Expanded Metal Company13.30pm – Site tour of The Expanded Metal Company

The event is limited to 30 participants.