Marketing for Diversification – A New Direction Needs a New Approach webinar
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With many engineering and manufacturing businesses looking beyond their traditional sectors as they move to improve resilience, access new investment, reduce exposure to industry downturns and take advantage of new opportunities, there’s a need to reassess marketing.
Horizon Works’ Marketing for Diversification – A New Direction Needs a New Approach webinar will help businesses who are changing course and need support in shaping marketing for their new journeys.
The webinar will:
- Tackle the common challenges businesses face when diversifying, from building an evidence base to attracting attention in a new market
- Share guidance on creating a marketing strategy for diversification – and ensuring that the key building blocks are in place
- Provide advice on brand identity and messaging when your business is changing lanes
- Examine how to approach marketing tactics, when engaging new audiences
The webinar will also include a case study on market diversification, with insights shared from a business which has been through the process.
12 midday to 1pm, October 20th, 2026. Register here via Eventbrite.
