North East-based international B2B marketing company and EMN member Horizon Works has recruited a new PR and communications specialist as it gears up for further growth in 2024.
Lauren Ford has joined the company as a Client Partner, in a role which will see her lead on campaigns and projects across Horizon Works’ client portfolio.
Lauren has more than a decade of experience in marketing and has extensive expertise in communications strategy and brand development, PR, public affairs, reputation management and crisis communications.
A former PR Manager North East and Humber for Arriva UK, she has also worked for several North East-based communications agencies, supporting clients across sectors including infrastructure, transport and education.
Horizon Works, which is based at Northumberland Business Park near Cramlington, Northumberland, offers integrated marketing services including strategy, PR, design, digital, website development and SEO, and supports regional, national and global organisations.
Her appointment follows the hire of Marketing Specialist Catherine Grant earlier in the summer, and forms part of Horizon Works’ growth strategy.
Samantha Vassallo, Managing Director of Horizon Works, said: “Lauren has a fantastic blend of in-house and agency experience, substantial expertise of working with both multi-nationals and SMEs and a real passion for marketing and communications – so she is the perfect fit for our growing team.
“I am delighted that she’s joined Horizon Works and look forward to seeing her bring her experience to bear for the innovative companies we support in areas such as manufacturing, engineering, energy, defence and automotive.
“From onboarding new customers such as power transmission specialist Lancereal, RS Industrial Services and chemical manufacturer Kilfrost, to completing major creative projects for long-standing customers, 2024 has been a highly exciting year for Horizon Works so far – and there’s a lot more to come in the next few months!”
Commenting on her appointment, Lauren Ford, Client Partner at Horizon Works, said: “I joined Horizon Works because I wanted to be part of a team that truly understands the industries it serves and the role that strategic marketing can play in driving business growth.
“The agency’s focus on delivering tailored marketing strategies, especially in sectors like engineering and manufacturing, where well-crafted communications can make a real difference, really resonated with me.
“I’m looking forward to contributing to Horizon Works’ ongoing success and working closely with clients to deliver impactful campaigns that drive their business growth.”
Working across industries such as engineering, manufacturing, renewables, defence and automotive, Horizon Works supports organisations including: Atlas Copco Rental UK, part of Atlas Copco Group; automotive component manufacturer Gestamp; Koch Technology Solutions, part of the global Koch Engineered Solutions organisation; hydraulic engineering specialist Industrial and Marine Hydraulics (IMH); Huddersfield-headquartered power transmission specialist Lancereal; de-icing, anti-icing and heat transfer fluid manufacturer Kilfrost; and intelligent train technology provider Petards Rail.
The company, which was founded in 2010, is an affiliate partner of Engineering and Manufacturing Network, a Fit for Defence partner of Make UK Defence, and is a member of the North East Automotive Alliance (NEAA), NOF and the Entrepreneurs’ Forum.
For more information visit https://horizonworks.co.uk/