EMN Event: Impact of Artificial Intelligence on SEO in Manufacturing
How is AI impacting on internet searches and SEO? How has it changed behaviors and decision making processes and what impact does that have on your digital marketing plan and organic search? Join us for a lunch & learn session to gain insights from researchers & academics and how leading manufacturing businesses are reacting.
Targeted at those in engineering & manufacturing settings with responsibility for marketing – this short session seeks to create some reliable and first hand insights into the current status and future impact of AI on organic search strategies and what that means for your marketing activities.
If you are looking to expand your customer base, visibility across a range of platforms is essential. Lay the ground for success by understanding the steps that engineering & manufacturing businesses need to take to avoid being left behind in the new age of Artificial Intelligence.
Introductions & Welcome
12:10 – 12:55
The Main Event – AI and its Impact on Digital Marketing
Joaquin MoralesAI & decision making – an overview
AI in Search: Preparing for change
Technical: What do we need to do differently
Content and Digital PR: to use or not to use AI content…
Case Study: The Michelin Group
Organizer
