Date and time
Location
Blyth Workspace
Quay Road Blyth NE24 3AG
Agenda
12:00 – 12:40
Lunch
12:40 – 12:45
Introductions
Ailsa Anderson (EMN)
12:45 – 13:15
Attracting a Gen Z Audience in Manufacturing
Richard Holmes – Horizon Works
13:15 – 13:45
Company Culture and Careers
Victoria Kneafsey & Charlie Muzzlewhite – Jackson Hogg
13:45 – 14:00
STEM Support & Resources
Ailsa Anderson – EMN
About this event
- Event lasts 2 hours
Engineering and Manufacturing Network (EMN) in partnership with Horizon Works, host regular peer to peer specialist networking events for those working in marketing, sales, PR and brand within the engineering and manufacturing sectors across North East England.
At this event, we’ll be focusing on engaging with Gen Z audiences – and attracting new talent into your workforce so if you have a marketing/comms or indeed an HR & recruitment role then this is for you!
Engaging with Gen Z – recruitment and retention
With many companies facing recruitment and retention challenges, and skills displacement a concern for many North East businesses, it’s imperative that companies engage effectively with younger audiences… and present the engineering and manufacturing sector as an exciting, vibrant industry full of opportunities!
This EMN Engineering and Manufacturing Marketers’ Meet-Up will feature expert advice on communicating effectively with Gen Z, to support your business in attracting talent and building a future workforce.
The event is being supported by EMN affiliate partner and STEM recruitment specialist Jackson Hogg.
· Richard Holmes, Sales and Marketing Manager of Horizon Works, will explore how to tailor marketing approaches to Gen Z audiences, with advice on messaging, communicating company culture and channels. He will also be providing guidance on marketing at careers fairs.
· Victoria Kneafsey, Human Resources Manager at Jackson Hogg, will discuss the types of changes companies need to be making in order to attract and retain younger employees.
· Charlie Muzzlewhite, Head of Engineering at Jackson Hogg will focus on the importance of engaging with schools and colleges. He will also look at the changes and trends in what younger employees are looking for in STEM careers.
· Ailsa Anderson, Director of Development at EMN, will be shining the spotlight on resources and events that can support engagement with young people.
Horizon Works will also be hosting a group discussion, and there’ll be lunch, networking and plenty of great coffee to enjoy!
Date: March 5, 2025
Time: 12.00pm – 2.00pm
Venue: Horizon Works, G08 Blyth Workspace, Commissioners Quay, Blyth, Northumberland, NE24 3AG
Ticket Price: Free
Watch this space for future sessions on:
The value of Social Network Analysis for internal communication
AI & Marketing Automation
Peer to peer activity is proven to:
• Improve understanding – when you explain a concept to someone else, you have to think about it more deeply and in a different way. This can help you to better understand the concept yourself – the power of thinking out loud!
• Increase motivation – you are often more motivated to learn when you are working with others and creating a sense of camaraderie.
If you make, manufacture or engineer products please choose the Engineering and Manufacturing Company ticket
If you deliver or sell services into Engineering and Manufacturing, please choose the Service Company ticket option.
Please – only one ticket per person and only book if you intend to attend. Thanks