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X-WR-CALDESC:Events for The Engineering & Manufacturing Network
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DTSTART:20190101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200812T110000
DTEND;TZID=UTC:20200812T120000
DTSTAMP:20260406T174435
CREATED:20200730T123504Z
LAST-MODIFIED:20200811T141206Z
UID:2102-1597230000-1597233600@emn.org.uk
SUMMARY:MEMBER EVENT: Short term wins and long-term planning – all things digital
DESCRIPTION:Your digital presence is now more important than ever. Without seeing customers and prospects face to face at meetings\, networking events or conferences\, your website and digital communications are the windows through which people see your business. They represent your brand\, are a key point of interaction and they help to sell your products and services – so it’s vital that they work effectively. \nHorizon Works is facilitating this webinar which will help you to understand where they can make quick changes to enhance their digital presence\, and how they can bolster their digital marketing channels now to support growth in the future. \nIt will examine how a well thought through digital strategy can pay long term dividends – and will look at the importance of ensuring your business is seen in its best light online. \nThe session will cover: \n\nAuditing your website – getting a clear picture on how it’s performing and what needs to change\nSEO – helping prospects find your website – and find what they’re looking for\nE-communications – from enhancing email correspondence to creating campaigns\nHow to use social media to generate rapid engagement\nEnhancing your website content to drive more traffic now and in the long term\n\nThis event is B2B focused and is suited to businesses operating in the manufacturing\, engineering\, technology\, professional\, healthcare\, life science and technical sectors.
URL:https://emn.org.uk/oldevent/member-event-short-term-wins-and-long-term-planning-all-things-digital/
CATEGORIES:EMN & Partner Events
ATTACH;FMTTYPE=image/jpeg:https://emn.org.uk/wp-content/uploads/2020/07/Horizon-works.jpg
ORGANIZER;CN="Horizon Works":MAILTO:hello@horizonworks.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200819T110000
DTEND;TZID=UTC:20200819T120000
DTSTAMP:20260406T174435
CREATED:20200730T124337Z
LAST-MODIFIED:20200730T124337Z
UID:2105-1597834800-1597838400@emn.org.uk
SUMMARY:MEMBER EVENT: Changing focus – how to adapt your marketing for business diversification
DESCRIPTION:This webinar will help you to understand how to adapt their marketing strategies and tactics in line with your plans for diversification.\n\n\n\n\n\n\nThe impact of the Coronavirus crisis has led to many businesses adapting their product and service offerings to the changing economic landscape. Companies may need to target new sectors as demand for their products decreases in their traditional markets. Opportunities may arise and new partnerships could be formed to tackle fresh challenges.\n\n\nHorizon Works is facilitating this webinar which will help you to understand how to adapt their marketing strategies and tactics in line with their plans for diversification. There will be practical tips on quick wins and guidance on planning for the future. \nThe session will cover: \n\nResearching new markets\nBuilding a marketing strategy to support diversification\nPutting the right marketing tools in place and laying the groundwork for future success\nThe role of public relations in reaching new audiences and building profile\nAdapting your product and service messaging – and how to disseminate this\nMarketing tactics to support business development and sales teams\n\nThis event is B2B focused and is suited to businesses operating in the manufacturing\, engineering\, technology\, healthcare\, life science and technical sectors.
URL:https://emn.org.uk/oldevent/member-event-changing-focus-how-to-adapt-your-marketing-for-business-diversification/
CATEGORIES:EMN & Partner Events
ATTACH;FMTTYPE=image/jpeg:https://emn.org.uk/wp-content/uploads/2020/07/hORIZON-2.jpg
ORGANIZER;CN="Horizon Works":MAILTO:hello@horizonworks.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200826T110000
DTEND;TZID=UTC:20200826T120000
DTSTAMP:20260406T174435
CREATED:20200730T124740Z
LAST-MODIFIED:20200730T124830Z
UID:2109-1598439600-1598443200@emn.org.uk
SUMMARY:MEMBER EVENT: Making LinkedIn work for your business
DESCRIPTION:This webinar will help you understand how LinkedIn can support your marketing and business development efforts and build your brand.\n\n\n\n\n\n\nMany businesses have LinkedIn Company Pages\, but they may not be used to their full potential. There can be vast differences in LinkedIn use between members of staff in the same company\, with the platform being embraced by some and ignored by others.\n\n\nHowever\, the Coronavirus pandemic has seen more businesses and individuals take advantage of LinkedIn for its ability to help them make new connections\, disseminate their messages\, generate new opportunities and promote their expertise and products. \nHorizon Works is facilitating this webinar which will help you understand how LinkedIn can support your marketing and business development efforts\, raise your profile and build your brand. \nThe session will cover: \n\nBuilding an effective and engaging Company Page\nHow individual staff members can improve their personal interactions on LinkedIn\nContent marketing via LinkedIn – practical tips and suggestions\nUsing LinkedIn as a public relations tool\nPractical advice on enhancing LinkedIn posts\nShaping your messaging for LinkedIn\n\nThis event is B2B focused and is suited to businesses operating in the manufacturing\, engineering\, technology\, healthcare\, life science and technical sectors.
URL:https://emn.org.uk/oldevent/member-event-making-linkedin-work-for-your-business/
CATEGORIES:EMN & Partner Events
ATTACH;FMTTYPE=image/jpeg:https://emn.org.uk/wp-content/uploads/2020/07/hORIZON-3.jpg
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