Horizon Works will be sharing its industrial marketing expertise with engineering and manufacturing businesses across two free webinars this October.
The EMN affiliate is hosting the Marketing for Diversification – A New Direction Needs a New Approach webinar on October 20th and the Energising Marketing for the Offshore Wind Sector webinar on October 27th, both via Microsoft Teams.
Samantha Vassallo, Managing Director of Horizon Works, said: “Exciting new opportunities are emerging from sectors such as offshore wind, defence, subsea, space and nuclear. But companies who wish to seize these opportunities often need support in reshaping their messaging, marketing strategies and activities to succeed.
“Diversification comes with the need to re-align marketing and communication strategies, reposition products and services, develop new value propositions and re-assess tactics.
“As a company which is embedded into the engineering and manufacturing landscape, we’ll be applying our insight and experience to help EMN members recalibrate their marketing – and go for growth in new sectors.”
Marketing for Diversification – A New Direction Needs a New Approach webinar
With many engineering and manufacturing businesses looking beyond their traditional sectors as they move to improve resilience, access new investment, reduce exposure to industry downturns and take advantage of new opportunities, there’s a need to reassess marketing.
Horizon Works’ Marketing for Diversification – A New Direction Needs a New Approach webinar will help businesses who are changing course and need support in shaping marketing for their new journeys.
The webinar will:
- Tackle the common challenges businesses face when diversifying, from building an evidence base to attracting attention in a new market
- Share guidance on creating a marketing strategy for diversification – and ensuring that the key building blocks are in place
- Provide advice on brand identity and messaging when your business is changing lanes
- Examine how to approach marketing tactics, when engaging new audiences
The webinar will also include a case study on market diversification, with insights shared from a business which has been through the process.
12 midday to 1pm, October 20th, 2026. Register here via Eventbrite.
Energising Marketing for the Offshore Wind Sector webinar
The growth of offshore wind offers a major opportunity for manufacturing, engineering and tech-focused businesses who can drive the industry’s development through leveraging existing expertise and capabilities, or introducing pioneering new products or services.
But offshore wind is a complex sector, so businesses entering it – or hoping to build more momentum within it – will need to reshape their marketing to drive growth and engage effectively with developers, contractors and the supply chain.
Horizon Works is drawing on its experience of supporting businesses in the offshore wind sector, and its strong industry ties, to help businesses shape their marketing for this industry.
The webinar will:
- Guide supply chain businesses on aligning marketing messages to the needs of offshore wind developers and contractors
- Take a deep dive into new sector opportunities and trends – and how to position your business to take advantage of these
- Share insights into the renewables media and network landscape
- Advise on which tactics will help you gain momentum in the offshore wind sector
12 midday to 1pm, October 27th, Register here via Eventbrite.
Founded in 2010 and based in Blyth, Horizon Works accelerates growth for technical companies in complex industrial sectors, with energetic, impactful marketing.
It services include strategy, brand, creative, website development, digital marketing, PR and content marketing.
The company has a long track record in helping companies succeed in industries such as defence, offshore wind, subsea, rail, advanced manufacturing, precision engineering and chemicals.
For more information on Horizon Works, visit horizon-works.com
